Beyond the Physical: Exploring the Rise of Digital Clothing
Draup launch platform for digital fashion
Thanks for reading The NFTV Newsletter! Subscribe for free to receive new posts and support my work.
Are you still collecting or trading without security? The safest way to secure your assets is to use a hardware wallet. Get your Ledger now and stay safe 👇
Draup, a digital fashion platform, has recently made waves in the fashion industry by presenting the world's first "fully digital" runway show, featuring clothing that only exists in digital form. The digital fashion platform by Dani Loftus (creator of This Outfit Does Not Exist) launched on April 25th and is backed by Variant Fund, Flamingo DAO, Ian Rogers, GMoney, Cozomo de’ Medici, Trevor McFedries, and others, DRAUP proposes a mission of
“expanding the creative and technological bounds of digital fashion.”
Draup has gone in heavy on the concept of NFT fashion, where digital garments are sold as unique collectables on the blockchain. This creates a new market for fashion enthusiasts who are interested in owning exclusive pieces of digital clothing.
The company uses 3D modelling and animation techniques to create unique digital garments that can be worn by virtual models on its platform. The digital clothing can be customized to fit the virtual model's body shape and size and can be animated to move and react to different environments.
Each collection created under DRAUP’s in-house brand is in collaboration with pioneering artists. The inaugural collection, #00: features Nicolas Sassoon who has worked with the likes of Uniqlo and Balenciaga.
Sassoon says of the project,
“Building on our generative processes the platform optimizes for a collector’s understanding of their couture’s unique composition. The series of traits that make them up, their rarity, and the narrative behind each are available to delve into both when an item is bought and when it exists within a consumer’s virtual wardrobe,”
The evolution of digital fashion has been a gradual process, with early experiments in virtual clothing dating back to the early 2000s. With advances in technology and the rise of social media, the concept has gained more attention in recent years, with companies like The Fabricant leading the way in digital fashion innovation.
A big question for many is, why? Why would anybody care about digital fashion?
There are several reasons why you might care about digital fashion at some point, if you don’t already. First, it allows for greater experimentation and innovation in design, as designers are not limited by the constraints of physical materials. Second, it offers new opportunities for personal expression and creativity, as digital clothing can be customized and personalized in ways that physical clothing cannot.
Our world is becoming more digital, digital fashion may become more relevant and integrated into our daily lives. For example, it may become more common to attend virtual events or meetings, and digital fashion could offer a new way to express oneself in these contexts so that our digital identity is an actual reflection of our physical identity.
Already, we’re seeing people using their NFT PFPs as their online identity, often, collectors will chose an NFT character that they identify with by it’s visual traits. But don’t be fooled into thinking this is just an NFT collector thing, Instagram avatars are already being used widely by the general public, this is a new feature and is 100% going to evolve into people taking more control of how it looks.
People like to flex, that’s what fashion is. Whether you’re trying to show people how fashionable you are, or even the opposite, trying to show people you don’t care about fashion, either way you’re flexing and trying to let the world know what you do and do not value. That’s coming to our online identities too.
While digital fashion may not be for everyone, it offers a unique new form of creative expression that shouldn’t be ignored. Overall, the digital fashion industry presents exciting opportunities for designers and consumers alike, with the potential to revolutionize the way we think about fashion. Draup's unique approach to digital fashion and NFTs is just one example of the exciting possibilities in this emerging field.
To learn more, check out: Draup
Thanks for reading, David Skilling.
Reach out to me on Twitter Instagram LinkedIn Facebook
Want to learn more about my day job? Check out Premier Mission
Disclaimer: None of the content provided by The NFTV should be considered advice. The thoughts and ideas presented are personal opinions and are for entertainment purposes only. You (and only you) are responsible for the financial decisions that you make, you should always do your own research as investing comes with risk. The ideas presented here are my opinions at the date of writing and may change in the future. Some of my articles contain affiliate links where I will make a small commission if you choose to make a purchase.